Digital Marketing Strategy ~ SEO ~ Website Optimization
Bio
Carrie Lazzell is a seasoned Digital Marketing Strategist with over 20 years of experience pioneering innovative strategies in the digital landscape. She has been at the forefront of remote work in the field since 2013, long before it became mainstream.
With expertise spanning SEO, Website Optimization, Brand Strategy, Online Reputation Management, Lead Generation, Email Marketing, Content Marketing, and Social Media Marketing, Carrie has a proven track record of delivering exceptional results for her clients and employers.
A notable achievement in her career includes her role in optimizing a 50k page e-commerce website, where she successfully improved ROI through technical SEO and strategic paid advertising campaigns. Carrie also spearheaded the marketing department and website redesign for a national manufacturer rep company, leading to increased sales and online reputation as industry experts.
Carrie prioritizes values such as innovation, authenticity, adaptability, and data-driven decision-making in her work. Passionate about transparency and communication, she believes in fostering strong, trust-based relationships with her clients.
With a Bachelor's degree in Business/Marketing from the University of Phoenix, Carrie has worked with a diverse range of companies and organizations, including Engman-Taylor Co., LineDrive Unlimited, Dream Finders Homes, and Heartland Payment Systems, among others.
Outside of work, Carrie embraces a fitness lifestyle, enjoying yoga, strength training, and daily nature walks. She actively participates in Central Florida business networking and charity events.
Carrie aims to empower businesses with sound digital strategies and cutting-edge technology. Her future aspirations include connecting with businesses that are eager to implement best-in-class emerging technology, including artificial intelligence to stay ahead of the competition.
Experience | Skills | Services
B2B Industries
Carrie has successfully enhanced the performance of
B2B businesses through strategic marketing campaigns and projects across diverse sectors, including advertising agencies, manufacturing, building materials, industrial supplies, and Software Platforms (SaaS).
B2C Industries
Carrie has successfully enhanced the performance of
B2C business sectors through brand strategy, SEO, lead generation & website optimization including: medical, automotive, real estate, trade schools, home services & financial services.
SEO | Marketing Automation | Advertising
Carrie has a wide variety of experience with the most popular software brands on the market. Her clients often rely on her guidance to audit the systems that would best suit their business goals while increasing ROI and improving operational efficiencies. She is also passionate about keeping up with emerging trends in MarTech such as artificial intelligence and search engine algorithm updates. This gives her clients a unique advantage over businesses that are not continually evaluating their processes.
Expertise
Carrie is a skilled digital marketing strategist and full stack marketer known for her leadership and trusted advisory role with business owners. Her expertise spans various areas including software consultation, website U/X audit, marketing automation, lead generation, and comprehensive SEO strategies. She excels in managing Google/Bing Ads, YouTube optimization, social media marketing, content creation, video marketing, CRM project management, digital strategy development, data analytics, and event marketing. Carrie's approach fosters collaboration and innovation while driving tangible results.